About Us

There is a moment every digital marketing professional knows well.

It is 11 PM on a Thursday night. You have a deadline tomorrow morning. You have Surfer SEO open in one tab, Clearscope in another, Frase in a third. ChatGPT in a fourth. An Excel spreadsheet with your keywords in a fifth. And you are still staring at a blank Word document, trying to figure out where to start.

You are paying hundreds of dollars a month for tools that do not talk to each other. And you are still writing briefs by hand.

We know this because we lived it.

My name is Edoardo, founder of SEO Content Brief OS.

I built my digital agency brick by brick, working with hundreds of small and medium businesses that needed to be found online, not just have a website.

For years we managed content, SEO strategies, campaigns. We learned what works and what does not. We hired writers, brief writers, strategists. We built internal processes, checklists, templates.

And every single time, without fail, we ran into the same bottleneck: creating content briefs.

Not because we did not know how to make them. But because the process was broken by design.

One tool for keyword research. Another for SERP analysis. Another for intent. A Google Sheet for structure. A Word document for the final brief. Then someone forgot to update the spreadsheet. Then a writer started with the wrong information. Then the client complained about quality.

Every month we paid for Surfer. Every month we paid for Frase. Every month we paid for Make trying to get these tools to talk to each other.

And every month we realized we were renting a broken system.

The summer of 2024 was the turning point, not because of a sudden revelation, but because of a definitive break with the way we had always done things.

We were tired of paying for tools that gave us data without giving us a process. Tired of explaining to our writers what EEAT meant in practice, not in theory. Tired of losing briefs in emails, chats, and shared documents.

We opened Notion, which we were already using for everything else, and we started building.

Not a template. Not a generic checklist. A complete operating system.

One single place where everything happens: from keyword to research, from research to AI prompt, from prompt to structured brief, from brief to EEAT verification. One unified flow, with no jumping between tools, no lost information, no writers left alone in front of a blank document.

It took us months. We built, destroyed, rebuilt. We tested every prompt on dozens of real briefs for real clients. We refined the EEAT checklist point by point, after every Google Core Update that came out and wiped content that did not meet those standards.

When the system finally worked, really worked, producing briefs in 15 minutes that used to take 2 hours, we did not keep it to ourselves.

Because we know what it means to be a small agency competing against much larger operations.

We know what it means to choose between paying for an SEO tool and making payroll. We know what it means to explain to a client why their article is not ranking, when the real answer is that the brief was too vague and the writer did their best with what they had.

SEO Content Brief OS is not a product we built for the market. It is a product we built for ourselves, and then decided to share because keeping it private would have been selfish.

Today more than 1,200 SEO professionals around the world, freelance writers, agencies, in-house teams, niche site builders, and e-commerce brands, use the same system we use every single day.

Many of them cancelled Surfer SEO the day after duplicating it into their Notion. Some wrote to tell us it was the best $37 investment of their career. One told us the Voice of Customer prompt was, literally, “terrifyingly accurate.”

Those words confirmed we were doing the right thing.

We are a company registered in Spain.

Every day we work with digital entrepreneurs and professionals who want to build something solid online, not depend on today’s algorithm, but understand how it works and use it to their advantage.

SEO Content Brief OS is our flagship product. It will not be the last thing we build.

If you made it this far, you probably recognized something in what you read. The 11 PM moment. The blank Word document. The browser tabs multiplying.

Welcome to the system.